Brand building through storytelling

Eat here, diet at home

I can’t claim any credit for the title of this post. It’s the motto for the Patrician Grill, a defiantly old-fashioned diner in my new downtown neighbourhood. I’ve yet to sample the Patrician’s much-beloved burger have never been a fan of milkshakes, but whoever runs this joint has a delicious way with words. A sign in the window proclaims, “In this neighbourhood you can pay $5 for Italian coffee. Or you can pay a dollar for a coffee served by a guy who kinda looks Italian.” Bring it on!


Posted by Rona

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