Brand building through storytelling

Rewards of my online reading habit

Although I’m still one of the die-hards for whom morning and the daily paper go together like coffee and toast, I can’t seem to get out of my bathrobe without an online tour of newspapers hither and yon, with detours to a blog or two. If I could only curb this habit, I’d finish more books. Catch is, I’m now hooked on the thrill of constructing my own essential morning read, which no publisher will ever deliver to my door, neatly rolled in a rubber band. I keep meaning to share a little of the wealth—and then, of course, I get distracted (must have been clicking on a link). Enough with the good intentions! Here’s an eclectic roundup of online gleanings that inspire me, challenge me, amaze me, move me or make me laugh:

“In praise of the crack-up,” a punchy essay on creativity and depression by novelist Jeannette Winterson, from the reliably surprising arts and culture section of The Wall Street Journal. Winterson has learned to love her crazy side. Diagnosed as bipolar, she declares that “whoever invented that dismal term must have been unipolar—a condition I define as being permanently tethered to the banal.”

“When your brother dies” by Garrison Keillor in If you have ever been bereaved, you’ll identify with this lovely, restrained essay. Keillor writes, “When your brother dies, your childhood fades, there being one less person to remember it with, and you are left disinherited, unarmed, semi-literate, an exile. It’s like losing your computer and there’s no backup.”

* Things I shouldn’t have said at the top of my lungs” by author, provocateur and wit Ruth Pennebaker at The Fabulous Geezersisters’ Weblog. I dare you to find a more inventive use for a dildo than the one described here.

“From the fast lane to the bike lane,” a New York Times piece on the radical mid-life transformation of designer Sigrid Olsen. Fired at 54, she sold her mega-home, ditched the Jimmy Choos and returned to her freewheeling artistic youth in a home that doubles as an art gallery. Now, there’s a role model for our times!

“A harvest tale of remembrance,” in which author and blogger Marion Roach of The Sister Project discovers the power of a hymn to reach Alzheimer’s patients who can no longer speak. Disarming, honest and hopeful.

* “What men want women to wear.” Times of London columnist AA Gill just can’t get his head around fashion. Result: a delicious piece of comic befuddlement.

“Major miniaturist makes art that comes with its own microscope.” At 51 Willard Wigan is barely literate but prodigiously gifted at constructing sculptures that fit inside the eye of a needle (his tools include the occasional eyelash). Don’t miss the breathtaking slide show. Another off-the wall gem from WSJ.

And now, if you’ll excuse me, I’ve just acquired what looks to be a dream of a novel—The Children’s Book by A.S. Byatt. Sixteen pages down, 599 to go. Funny thing: it was an interview I found online that made me think, “I’ve got to read that book.”


 Posted by Rona

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