Brand building through storytelling

Save that thought!

I’ve been known to save the damnedest things. Extra buttons from shirts that I tossed long ago, pleated pants that never do come back in style, single socks that are well and truly mateless. I’ve even got a stash of frayed twist ties. But when it comes to wise words, I make no apology. Here, a few recent gleanings I just had to share:


“In my time as an editor, many, many men have come through my door asking for a raise or demanding a promotion. Guess how many women have ever asked me for a promotion? I’ll tell you. Exactly … zero.”—Joanne Lipman, founding editor-in-chief of Portfolio and former deputy managing editor of The Wall Street Journal, in a provocative New York Times essay “The mismeasure of woman.”


“I was just in the loo and it was absolutely jam-packed with women. And do you know what they were doing? They were networking. Because we can’t do it on the golf course, can we?”—Helen Mirren, speaking at the Women in Film and Television awards, where she was honoured for lifetime achievement;quoted byThe Telegraph.


“One of the liabilities of the ’60s… was that sex came to be identified as the most important thing in life; it was associated with freedom and being anti-war—“Make love, not war”—so it had a lot of idealism attached to it. But what you come to realize is that sex isn’t going to sustain you through the whole of your life; there’s going to come a point when other things begin to matter more in any relationship. The standard Christian marriage ceremony tells you this. It does not talk about love and sex, it talks about ‘for better or worse, for richer, for poorer, in sickness and in health,’ because that’s realistic.” —Historian Theodore Roszak, interviewed in Maclean’s about how the boomers will transform aging.


“An editor should be an expert midwife, not a surrogate parent.”—Stephen King, writing in The New York Times Book Review on Gordon Lish’s heavy hand with Raymond Carver.


“So why do I talk about the benefits of failure? Simply because failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was, and began to direct all my energy into finishing the only work that mattered to me. Had I really succeeded at anything else, I might never have found the determination to succeed in the one arena I believed I truly belonged. I was set free, because my greatest fear had been realised, and I was still alive, and I still had a daughter whom I adored, and I had an old typewriter and a big idea. And so rock bottom became the solid foundation on which I rebuilt my life.”—J.K. Rowling. speaking to Harvard students on what she gained from being a single mother with no job or prospects.


Posted by Rona

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