Brand building through storytelling

Want to be my bridesmaid? Lose those wrinkles first!

I first heard about Botox from a bemused dermatologist who doubted it would go very far. “Imagine!” she chuckled. “Botulism toxin between the eyebrows!”

That was back in the early 90s and the beauty frontier keeps getting wilder. Trend-conscious brides are now foisting Botox on their wedding parties, according to a story in the New York Times. And that’s only one step in the pre-wedding makeover. To follow her friend down the aisle, a bridesmaid could be looking at teeth whitening, chemical peels, airbrush tanning and liposuction. One woman told the Times she’d been asked to have her breasts enlarged, but convinced the bride to settle for a push-up bra.

What next? Dr. Lauri Romanzi, a New York gynecologist, is betting on the genital spa. Yes, really. At phit (short for pelvic health integrated techniques), you can tone your pelvic muscles with an electrostimulation device that delivers high-tech Kegels and is said to intensify your orgasms. I guess an old-fashioned orgasm doesn’t cut it these days. And for post-menopausal vulvas, Dr. Romanzi has the perfect treatment: buffing and polishing with a special laser. “The outer layer can become almost scrotal, very wrinkly and lax,” she told a New York Times reporter.

I thought bikini waxes were keeping me in step with the times. Now it seems there’s no part of my aging body that couldn’t use expensive ministrations. Oh, what the hell? Wherever I go, I see beautiful, seasoned women who don’t owe their grace to any product or treatment. I think of these women as role models.


Posted by Rona

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